Walmart+ 

The Mother of all Savings Memberships

No one benefits more from a Walmart+ membership than new moms — it doesn’t just save them money it saves them from trips to the store, on gas to checkups, streaming to distract the kiddos, plus so much more.

So we enlisted the help of some of the coolest moms in pop culture – Cardi B, Jenny Slate, Janelle James, and Stephanie Beatriz – to provide comedic "mom hacks" in this viral content series, touting Walmart+ as "the ultimate mom hack."

:90 HERO SPOT —

LANDING PAGE —

Using our campaign look and feel we designed a custom landing page to house our library of mom hacks.

THE MOM HACKS —

We collaborated with the talent to write a library of hacks, jokes and advice from their own experiences. In the end we had more content than we knew what to do with but edited our favorite (and client friendly) hacks into a series of :30/:15/:06 second videos for each talent.

A few of my favorites highlighted below:

THE BOOK —

With all these great tips we had to make a book. What better way to display mom hacks than in a children’s book to pair with gifted memberships for all moms on Mother’s Day. Note: given timing/production costs we were not able to produce a physical book