Walmart+

2023 Brand Campaign + Design Identity

It’s a whole new Walmart+ campaign, and this time, we’re leaning into the plus to show you how Walmart+ can help you save on the things you expect + the things you don’t + so much more.

THE SPOTS —

DESIGN SYSTEM —

Worked alongside the design team to create a visual identity for Walmart+ that stands apart from the general Walmart brand with a bolder more graphic approach. Establishing a design system that leans into the plus sign as a icon for the brand, using rich lifestyle photography to contrast the oversized plus, chunky type and bright color palette.

SOCIAL —