The Politician

Netflix — ooh pr stunt

Netflix’s show The Politician is all about the scandalous lives of privileged teens. The characters will do whatever it takes, or costs, to land on top, so we decided to use one of this years best scandals as a direct comparison to the show.

To generate buzz for the show, we trolled USC and other universities with location specific OOH calling out the infamous college admissions scandal.

NOTE: Although my partner and I concepted, pitched and designed this billboard/stunt we did not get to produce it. Netflix decided to produce it in-house, however, the finished product remained true to concept and was a mirror image of the comps we had pitched.