Look Beyond

Knog

Challenge and reward the people who dare to look beyond the surface of what is displayed to them.

Knog designs lighting products from LED bike lights to on-the-go lighting for smartphones. They refuse to conform to anyone or anything and strive to revolutionize the way we think about lights and locks. They want to enable riders, walkers and urban adventurers around the world to discover their own sense of freedom. We created an interactive experience that displayed Knog's values, using light & typography.

 
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AD / Neha GuriaFaten AlMukhtar 

CW / Ryan Lewis 

Video + Photo / Yugendu VyasIvan Fernandez

My Role: Assistant AD